In a move to combat the disposable nature of music from the internet and desperate quality of the industry, Jack White has launched his own subscription service. Making his label, Third Man Records, the headquarters of this movement, sign up starts here.

His latest blog post states “Pleasing fans? Is it possible? Let’s find out!” I for one am excited to see what he’s made of. The subscription service, The Vault, will share exclusive web content, music approved by the man himself, and other valuable releases.

We wanted to devise a system that would incorporate the best of what the internet has to offer fans, along with a way to get exclusive recordings directly into the hands of people who can’t make it to shows or the third man store to get all of the limited items we produce.

[The Vault via Pitchfork]